This course introduces students to the concepts and applications of Business Analytics in supporting data-driven decision-making. Covering descriptive, predictive, and prescriptive techniques, students will learn how to analyse data, interpret results, and communicate insights effectively. Emphasis is placed on practical tools, statistical reasoning, and business relevance to enable students to solve real-world problems and drive organisational performance.
This course introduces students to the concepts and applications of Business Analytics in supporting data-driven decision-making. Covering descriptive, predictive, and prescriptive techniques, students will learn how to analyse data, interpret results, and communicate insights effectively. Emphasis is placed on practical tools, statistical reasoning, and business relevance to enable students to solve real-world problems and drive organisational performance.
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